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Kim. () Can Social Media Marketing Improve Customer Relationship .. Edward Hartono, Clyde W. Holsapple, Ki-Yoon Kim, Kwan-Sik Na and James T. Journal of Marketing Communications 49, Jiyoung Kim, Hae-Ryong Kim, Russell Lacey and Jaebeom Suh. () On the relationship between consumer-brand identification, brand . () Artist - Brand alliances to target new consumers: can visual artists recruit Yoon-Joo Lee, Eric Haley and Kiseol Yang. Originality/value: We empirically study the relationship between brand equity and Brand and customer portfolios are intangible marketing assets that help Lehmann, and Neslin ; Kim & Kim Woo, ; Rust, Lemon et al., ). These (theoretical) studies do not provide any empirical support for their conclusions.
There are so many GPs in my town.
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If I say injections are not necessary for the patients, they go to another clinic up the road. For example, if I prescribe generic drug A to a child, the mother will ask me to prescribe B from company C instead. Physicians argued that the government should start a campaign of patient education on the appropriateness of particular medication for various illnesses.
Influence of seminars and pharmaceutical companies Information from seminars, academic conferences, or pharmaceutical companies also influences the prescribing behavior of physicians.
In general, participating physicians showed a low level of trust in bioequivalence tests conducted in South Korea between generic and branded drugs. They reported that the system has been helpful in enabling them to compare their own prescribing behavior with others.
Participants also acknowledged the over-use of antibiotics and injections in South Korea. Most of them, including those who had a negative attitude toward the PAS, agreed that changes are necessary. They also had strong suspicions about its purpose. The strongest criticism of the system was whether it was designed to improve the quality of medical services or reduce pharmaceutical expenditure.
Most of the participants seemed to assume that its main purpose was to reduce pharmaceutical expenditures, while bolstering the financial security of the National Health Insurance Corporation.
Many participants said that it is beneficial to be known as someone who prescribes high-priced medicines. They do not want to be known as physicians who are more concerned about cost savings than effective treatment. It is not about improving the quality of medical services but all about drug cost savings.
It may help to cut out unnecessarily prescribed drugs, but they excluded all the complex medicines from the positive list. What can I do if I need to prescribe complex medicines for the patient? Study participants reported experiencing unpleasant pressure from, and dissatisfaction with, PAS. I feel I am monitored all the time, which makes me very uncomfortable. I am stressed out. I worry that I may get into trouble.
If they are not ready to listen to physicians, it is really a serious problem…whenever we hear that there is a problem, their answer is simple. All participants, regardless of specialty, argued that prescribing decisions should not be controlled by a third party but be based on the expertise of physicians. They claimed to prescribe in line with their medical beliefs as professional physicians, even if this was contrary to guidelines.
It is not a matter in which a third party should interfere. The government often thinks that everybody should perform in the same way according to the standardized guidelines, but there are cases that are far from the standard.
In my view, only my patient and I can decide what is an appropriate treatment for a specific situation. The system forces us to just follow standardized medical practice guidelines, provided by HIRA, even when they are not consistent with newly published information.
They complained that current indicators do not accurately reflect the quality of medical services. Participants felt that they were evaluated unfairly, based on distorted data. They also argued that the PAS should only check whether physicians meet the criteria or not, rather than ranking them.
Ranking physicians from 1 to does not make sense at all. Some patients may need two or three injections for different diagnoses. They expressed vague fears about receiving the PAS results because they had not been clearly informed about the penalties for a low score. This indicates that the purpose, evaluation criteria, and implementation methods of the PAS are not effectively communicated to physicians.
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At the same time, they said that publishing results openly to those without the appropriate medical knowledge to properly evaluate the information, is an unwelcome challenge to their medical expertise. The term implies that they investigate who did right and who did wrong. Can you explain to me what an upper or lower respiratory system is? They preferred graphs and figures to numerical values. Many suggested that evaluations should be conducted once, in the fourth quarter, or perhaps twice a year.
For the PAS to be effective in changing physician behavior, they suggested that better feedback methods should be developed. Most physicians do not understand the recommendations which accompany the PAS results.
They also thought that there should be appropriate incentives to motivate physicians to change their prescribing behavior.
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Physicians would be motivated to do so if they could expect positive evaluations and encouragement through rewards such as an excellent clinic certification. Most of the participants in this study had negative perceptions of the PAS, stemming from a belief that the reports were distorted by inadequate data collection or interpretation. This result is similar to findings in the study of Jones et al. However, Axelsson et al. Most of the participants in this study acknowledged that excessive antibiotic prescribing is problematic.
They all agreed that some changes are necessary, but questioned whether the PAS is the right vehicle. Enforcement by government guidelines does not seem to be an effective way to change physician behavior. Physicians worried that the current PAS would not only promote conformity to a single standard but would also lower the quality of medical services.
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Moreover, as a highly autonomous and professional group, participants strongly objected to a system which results in them being evaluated and compared with others in terms of prescriptions written, or rates of injections of antibiotics [ 2627 ]. President Donald Trump are expected to meet in Singapore for the first summit between sitting leaders of the two countries. President arrived in Singapore on Sunday following an acrimonious G7 summit and an ongoing war of words with Prime Minister Justin Trudeau.
Trump has said he will settle for nothing less than a verifiable plan for complete denuclearization. Among the most pressing questions hanging over their conclave is whether Mr.
How the Treaty on the Non-Proliferation of Nuclear Weapons helped prevent annihilation Thirteen years later, however, a few things have changed. Kim can now, with some degree of confidence, claim to have a completed nuclear program and the ability to deliver such weapons to the United States, something his father never possessed.
But the young dictator also presides over a country that has undergone a transformation in the past two decades, largely leaving behind the centrally planned model of old, with its state-appointed jobs and rationed food. The changes began after a devastating famine in the s, but have arguably accelerated since the third-generation leader took power in lateconstraining Mr.
He estimates that sanctions have hit North Korea hard enough to shrink its economy last year by 2 per cent, enough to provoke unhappiness among local elites and entrepreneurs. That economic discontent, if sanctions continue and it is sustained, could be enough to force Mr. Kim to give up nuclear weapons, he believes, lest he jeopardize his own position by angering his people. In modern-day North Korea, workers bribe officials so they can forgo the minuscule pay at their state duties in favour of more lucrative employment in mines and factories.
Large numbers of people rely on their own ability to earn a private salary rather than the meagre rations doled out by the state. Department stores sell imported fridges and televisions to consumers with their own cash. Well-heeled investors pour cash into companies that are state-owned in name alone.
Local academics turn to foreign consultants for guidance in product marketing. In some places, property rights change hands in a de facto real estate market. That includes how state officials approach their own jobs. Everyone has to make money to support themselves.